The show revolves around the life of an upper class Gujarati family, the Sarabhais, who live in a luxury apartment building and later in penthouses in the upmarket Cuffe Parade area of South Mumbai.
The family consists of Indravadan Sarabhai and his wife Maya , who live in an apartment with their unmarried younger son Rosesh. Their older son Sahil and his wife Manisha live in the apartment across the hallway. Maya considers the name Manisha middle class and renames her Monisha before their marriage. Monisha's middle-class habits irk Maya. Monisha, on the other hand, does not appreciate Maya's snooty and snobbish behaviour. Indravadan constantly derides Rosesh for being tied to his mother's apron strings and for writing bad poetry. Maya and Rosesh consider Indravadan's attitude towards Rosesh and his gregarious nature boorish. This all ensues conflict and comedy. Much of the humor is derived from the fake, artificial and shallow interactions among the city's elite and their perceived notions of the shortcomings and failings of middle-class society.
Satish Shah as Indravadan Sarabhai
Ratna Pathak Shah as Maya Sarabhai
Sumeet Raghavan as Sohil Sarabhai
Rajesh Kumar as Roshesh Sarabha
Rupali Ganguli as Monisha Sarabhai
Deven Bhojani as Dushyant
Arvind Vaidya as Madhu Fufa
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